What do Tinters, PPF, and Ceramic Coatings installers all have in common?

By: RL Mel Villalon
What do Tinters, PPF, and Ceramic Coatings installers all have in common? Other than having an OCD problem and a small dose of insanity, we are all #inthefilmbusiness. By definition, a coating is a film. Welcome to the Film Business! Here’s the definition of the word “coating” from the Collins English Dictionary. coating (ˈkəʊtɪŋ) n 1. a […]

What do Tinters, PPF, and Ceramic Coatings installers all have in common?

Other than having an OCD problem and a small dose of insanity, we are all #inthefilmbusiness.

By definition, a coating is a film. Welcome to the Film Business!

Here’s the definition of the word “coating” from the Collins English Dictionary.

coating (ˈkəʊtɪŋ)

n

1. a layer or film spread over a surface for protection or decoration

2. (Textiles) a heavy fabric suitable for coats

3. dialect Midland English a severe rebuke; ticking-off

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

We install Visual and Protective Surface Coatings. That’s right. Visual because what we do makes a visual impact. Protective because we coat the underlying surface with variable levels of protection. 

Window Film, Ceramic Coatings, PPF aka Paint Protection Film, formerly known as Clear Bra,  visually enhance and protect the surfaces they are applied onto.

In addition, window film also increases occupant comfort levels, by way of heat, glare and UV reduction, while providing increased privacy and safety in the event of glass breakage. 

With winter months weather coming upon us, let’s talk about ways to get ourselves away from the routine slow season by diversifying our services and skillsets.

Let’s start by evolving to surfaces other than paint.

Consider adding window tinting, and or consider applying protection onto surfaces like stone, stainless steel, plastics, wood etc.

High traffic areas in commercial and retail establishments have a constant need for regularly scheduled maintenance. 

Elevators, escalators, restroom partitions, table and countertops are all yours once they find out about your services.

Show them how you can maintain,  recondition, protect, or cosmetically update their dated decor, while saving them money, and reducing the effort it currently takes to upkeep these tired surfaces. 

Whether its dents, scratches, or vandalism that is the cause for routine reconditioning, there are films and techniques that can save building owners, both time and money with minimal occupant inconvenience and downtime. 

Yes it’s scary to apply products or services to people’s cherished items, but this is a good thing. The harder it is to do, means more people are willing to pay for it. What you may deem as scary or not worth your time is exactly why people are paying someone other than you to do so.

The most common way to get into tinting is to find a good, reliable tinter or shop to do the work, which you will then sell with your mark-up.

Window Tinters are now breaking record profit numbers by way of upselling various window film technologies.

For the same amount of labor, tint jobs can range from $200. to well over $1000. for top performing Ceramic and IR blocking films. These high end consumers are already your detail client base. 

For those that are a little more ambitious and willing to learn to install the tint, or even PPF for themselves, there are several options to help break into the business. 

There are places across the country that provide training. 

There are also some very excellent individual trainers or manufacturer backed trainers as part of a buy-in deal. They can come to your facility and provide training on-site.

There are also online options like YouTube, and Facebook groups that have good tips and training videos.

There are many niche markets that are clueless about what we can do. 
PPF has been around for over half a century and still only has single digit market penetration. Could it be due to the actual name of the product itself? It was originally created to help protect the leading edge of helicopter blades from damage incurred while cutting through the bushes during landings in the harsh jungles of Vietnam during the war. It was originally called Helicopter Tape.

Let’s let that simmer. Why did they change the name to focus primarily on paint? 

Check out some of the surfaces that we’ve protected #inthefilmbusiness. 

Get your questions in, and if this topic can provide great content worthy to grace the pages of World of Shine, we’ll keep the topic going and get your questions answered. 

Peace, 
RL Mel Villalon
#inthefilmbusiness

Written By: RL Mel Villalon

3 Comments

  1. mostafa

    I.m interested in your product can you contact with me

    Reply

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